Collin Candy
Collin Candy is a vibrant and joyful candy and ice cream shop that brings a splash of color and a sense of fun to every visit. The brand is all about creating delightful experiences, with a playful and friendly atmosphere that appeals to both children and adults. At the heart of Collin Candy is our charming cartoon mascot, Colin, who embodies the spirit of joy and excitement that we aim to deliver. From the eye-catching packaging to our whimsical in-store displays, every aspect of Collin Candy is designed to make you smile. With a wide variety of delectable candies and creamy ice creams, we offer a sweet escape that is as memorable as it is delicious.
Target Audience
Children aged 5-12 and their parents, Teenagers and young adults who enjoy candy and ice cream.
Services
Date
August 2023
Design Concept
The primary objective of the Collin Candy brand design is to create a vibrant, friendly, and memorable identity that resonates with both children and adults. Our aim is to encapsulate the joy and excitement of a candy and ice cream shop through a cohesive visual language that includes a colorful palette, playful typography, and a charming cartoon mascot. The design should evoke a sense of nostalgia while maintaining a modern appeal, ensuring that every element—from packaging to in-store displays—contributes to a fun and inviting atmosphere. By establishing a strong, recognizable brand identity, Collin Candy seeks to stand out in the market, attract a loyal customer base, and provide a delightful experience that keeps customers coming back for more.
Type & Color
The font 'Super Funky' was chosen for the Collin Candy brand to reflect its playful and energetic personality. This font's bold and whimsical style perfectly captures the fun and friendly atmosphere we aim to create in our candy and ice cream shop. Its unique and eye-catching design ensures that the brand stands out and is easily recognizable, appealing to both children and adults alike. The Vibrant Blue represents trust and dependability while adding a lively and cheerful element to the brand, The playful pink adds a touch of whimsy and charm, aligning perfectly with the friendly and joyful nature of Collin Candy. It creates a warm and welcoming atmosphere that appeals to our young audience and evokes feelings of happiness and delight.
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